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Evidence Guide: AHCWRK407 - Promote community programs

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCWRK407 - Promote community programs

What evidence can you provide to prove your understanding of each of the following citeria?

Identify target markets

  1. Identify potential of program to appeal to sections of community or industry in terms of benefits and costs
  2. Identify sectors of community and industry that are potential users, customers and audiences of program
  3. Develop a plan to promote program or local projects or group activities with other communication activities
Identify potential of program to appeal to sections of community or industry in terms of benefits and costs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify sectors of community and industry that are potential users, customers and audiences of program

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a plan to promote program or local projects or group activities with other communication activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop promotional materials

  1. Determine range of promotional channels to reach target sectors
  2. Source or develop promotional materials to suit promotional channels and target sectors
  3. Test impact of promotional materials with group or community members
  4. Obtain specialist marketing support to address specific marketing issues within promotion budget and program and agency guidelines
Determine range of promotional channels to reach target sectors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Source or develop promotional materials to suit promotional channels and target sectors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Test impact of promotional materials with group or community members

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain specialist marketing support to address specific marketing issues within promotion budget and program and agency guidelines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote program to potential users

  1. Approach potential users of program and services through promotional channels and directly
  2. Assess impact of promotional activities to determine changes required
  3. Adjust promotional plan and activities to achieve an improved impact
Approach potential users of program and services through promotional channels and directly

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess impact of promotional activities to determine changes required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust promotional plan and activities to achieve an improved impact

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain commitment to use program services

  1. Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors
  2. Address issues raised by potential users to overcome objections
  3. Obtain commitments to use program services or support program
  4. Address enquiries by members of community, industry and program in terms of good customer service
  5. Keep records of contacts, enquiries and presentations for reporting and follow-up
  6. Follow up enquiries and presentations to obtain commitment to program services and objectives
Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Address issues raised by potential users to overcome objections

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain commitments to use program services or support program

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Address enquiries by members of community, industry and program in terms of good customer service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Keep records of contacts, enquiries and presentations for reporting and follow-up

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Follow up enquiries and presentations to obtain commitment to program services and objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge